Prometheus

01
Project Details

Working hand-in-hand with Fox, Microsoft and various other entities, Ignition Interactive quarterbacked the digital marketing campaign for Ridley Scott's highly-anticipated summer sci-fi epic, 'Prometheus'.

Over the course of nearly a year, the entire team worked to build an electrifying brand campaign that put fans at the center of the experience, combining elements of social, traditional, and transmedia into a perfect storm of relevance, reach and resonance.

The campaign was hailed as a benchmark for digital advertising/marketing by Forbes, AdAge, Mashable and Fast Company as well as garnering multiple awards from Cannes, The FWA, CSS Awards and 2012 Key Art Awards.

My role included design, image retouching/finishing, some 3D renders & animation for the immersive in-world sites including Weyland Industries, Project Prometheus, & Discovering New Worlds. All in all, it was one of the most rewarding campaigns I've had the privilege of working on.

02
Summary

The campaign was hailed as one of the most influential entertainment marketing campaigns of all time by Forbes, Mashable, Fast Company, and more.

03
Credits
Agency:
Ignition Interactive