Pepsi Go Back

01
Project Details

The opportunity to design something for the Super Bowl doesn't come along often, but when Pepsi & Google Zoo wanted to partner to create an immersive webVR experience for their new Pepsi Generations campaign, I jumped on board. Over the course of three months, I worked as both designer & creative director on 'Pepsi Go Back' that would allow audiences to experience iconic Pepsi moments in pop culture history, right in their browser or VR headset.

Working alongside a crack team of developers, CGI, sound, and production partners, we launched PepsiGoBack.com and took the VR world by storm. The experience was also featured at the Pepsi Generations museum activation outside Super Bowl LII.

03
Credits
Client:
Pepsi
Agency:
Google Zoo
Role:
Creative Director & Designer